Analysis of Bud Light Seltzer Retro Tie Dye Pack TV Commercial

 The advertisement I chose to analyze fits into the category of short and sweet TV spots. This short and sweet approach typically follows the same formula from ad to ad. The only driving factor for short advertisements that comes to mind is the idea of selling your product before the viewer can lose attention. The advertisement in question begins in a very laid back setting, accompanied by average looking adults and young adults, using very comfortable and normalized body language. This is done to create a sense of relatability among the more mature target audience, however mature adults are not the only target of this ad. The more predatory end of the marketing techniques are revealed as the commercial intensifies. Our laid back and mature setting quickly and completely shifts into a more energetic and lively scene. As with most alcohol marketing, especially for hard seltzers, this product is also being subtly advertised to minors. This is made clear by the addition of loud music, accompanied by "loud" and intense visual effects, with eye catching colors that pop out at the viewer. However the advertiser is able to pretty quickly write this off due to the tagline of the products being "The Loudest Flavors Ever." At this point in the ad, the facial expressions and body language of the actors ramps up to being over the top and memorable. Memorability is also achieved through the use of light humor, a perfect example of this is at the end of the commercial when we see a man peaking through a hole in the wall of the house party, dressed with only a towel. This portion of the commercial was comparable to the old school Kool-Aid commercials, when the Kool-Aid man would smash through a wall. The primary objective of any advertisement is to be memorable and attention grabbing, which this commercial achieves fluently.  

https://ispot.tv/a/q64R