Analysis of McDonald's Spicy Chicken Sandwich Advertisement

 Nowadays, McDonald's has gone for a less elaborate advertisement campaign, but the methods don't seem to have changed by a lot. Let's start with the big stuff though. In order to try and showcase more of an awareness to match the current world we live in, the voiceover for the ad is one that could be described simply as smooth yet friendly. To add even more of a familiarity, the voiceover speaks out the McDonald's Ba-dum-pump-pa-pa, jingle. The ad also goes into detail by describing what effect the product is claimed to have on one who consumes it, saying the usual phrases like, "sweet, spicy taste when it hits your tongue". In basic terms, the ad is trying to connect with modern day audiences, who aren't interested in the fad of fast food while at the same time not completely reshape their rhythm. The ad also goes to great lengths to try and make the product on the screen look as good as the ad describes it. From what we can assume, this sandwich would definitely look repulsive in real life, but the use of sophisticated video editing (and possibly a ton of chemicals jammed into the model product) make it look more appealing. I mean look at the sauce on that thing. Certain camera lenses are also used to emphasize the product's appealing onscreen appearance. The actor who holds the sandwich is left often blurry and out of focus. the only time he or she is actually onscreen is through their hands when they grab the sandwich. For the most part of the ad though, everything is blurry except the sandwich, and thus our eyes are completely unable to catch onto any other detail. The white background also ensures that. Overall, the methods of the producers are not new, but they are still effective. The product looks appealing on the screen, the voiceover sounds trustworthy enough, and the lack of too many chaotic details leaves us to only notice the Spicy Chicken Sandwich, and in turn would quite possibly make one want to buy it. As said before, the target audience would have to be not only pre-existing fast food customers, but harder to reach generations that wouldn't have much of an interest in anything that didn't have hemp or tofu in it. Despite the generational difference in interest, the ad has a style to it that doesn't seem too condescending, and would probably pique a millennial's interest.

That's it. To quote Forrest Gump, "That's all I have to say about that."