Grimaldy R. Roldan

              This commercial is a gum commercial by EXTRA. In this commercial a couple that had met in high school, and the girl had shared a piece of gum to the boy. Then the gum exchange was shared in dates and special occasions like prom. Towards the end of the video the boy is now an adult and had made cartoons on the gum wraps remembering her of those special occasions she had with him. This commercial is aimed towards a wide range of consumers from 14-year-old young boys and girls and middle adults as well. For these teenagers to want a nice relationship, and for adults that miss their high school crushes. Also, it can intrigue older couple that had a similar relationship when younger. The producer helps intrigue the audience on the gum when the boy and girl share the gum on every occasion. The gum needed to be exchanged for every event to occur. This makes the audience want to buy the gum for events to occur in their lives well at least that’s what the commercial aims for. Another thing it aims for its that the gum will always be presented even when time passes. In this situation the man had made wraps with the gum, this shows the audience that the gum as a whole product was necessary in their lives. A great strategy that was used in the commercial was how the camera focused on the smiles of the boy and the girl. Nice white teeth and a real joyful emotion. This would give the consumer a belief that if they buy the product their breath will smell good, and their smiles would look great as well. This was a perfect video to grab consumers of different age groups, and in different relationships.